The Toronto paint industry is filled with definitions of what “green” or “eco-friendly” paint is. Other manufacturers use tints that add Volatile Organic Compounds (VOCs) to their paints, but Benjamin Moore’s waterborne tinting technology ensures that our paints retain their low or no VOC properties- even after tinting with any of our thousands of colours. These paints have also been formulated to either limit or completely eliminate many of the toxic chemical compounds found in standard paints, such as formaldehyde, ethylene glycol and heavy metals. They are water-based products, and thus do not produce the harmful emissions found in oil based paint products. Because of the low or zero VOC content, eco-friendly paint does not emit significant amounts of harmful gases into the air. Growing concerns about toxins found in conventional paint products and the negative effects they have on health and the environment has created interest in these paints.

Benefits of using eco-friendly paint include:

    – Low odour during application
    – No odour or off-gassing after cure
    – Friendlier to anyone sensitive to chemicals
    – Lower emissions from VOCs
    – Easy cleanup, no hazardous waste

A growing demand among consumers coupled with increasingly stringent environmental regulations, has led paint manufacturers to develop product lines of zero and low VOC paints. These eco-friendly coatings are constantly evolving as technology improves.

Benjamin Moore Green Promise® – Natura Paint, EcoSpec Paint, Aura Paint Interior & Exterior and Ben lines.
The Green Promise® designation is Benjamin Moore’s assurance that its environmentally friendly coatings meet and exceed the strictest industry standards, while also delivering the premium levels of performance you expect from Benjamin Moore. These products include Natura Paint, EcoSpec Paint, Aura Paint Interior & Exterior, and Ben lines.



Pittsburgh Paints – Pure Performance Paint
Certified as top quality paint by the Master Painters® Institute (MPI), Pure Performance® is safe for all painting projects and guarantees professional results every time. It uses zero Volatile Organic Compounds (VOCs), is low odour, has excellent hiding power and can help your building earn LEED® (Leadership in Energy and Environmental Design) credits. Additionally, stains can be easily removed, are washable, provide excellent touch-up, and cleanup easily with soap and water.



SamaN Stains & Varnishes
Earning LEED® credits and in harmony with sustainable buildings, SamaN offers products that are non-toxic, virtually odourless, free of solvents and low in VOCs (air pollutants that degrade the quality of the air you breathe). Whether it’s floor polish, furniture and woodwork polish or floor-cleaning products, SamaN products will provide you with green and effective solutions.